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‘I Couldn’t Even Open My Eyes. That’s The Extent of the Swelling I Was’

Amanda Preisinger feels anxious about her child’s impending 13th birthday celebration. It’s not due to the usual reasons associated with a home packed of clamorous adolescent children, but since it’s the first time she will showcase her recently altered face to friends and relatives. “Obviously I’m going to inform all guests as they come in, ‘Just so you know, this is not how I appear,’” says the 30-year-old real estate agent from south Florida.

How she looks is, admittedly, a somewhat surprising – her face swollen and unnaturally tightened, as though secured by heavy-duty tape. Her new – and she’s keen to stress, temporary – appearance is the outcome of six aesthetic surgeries, including an endoscopic mid-facelift, performed by a doctor in Turkey’s Istanbul, the previous month. “My spouse became emotional when he saw me for the first time because I couldn’t even open my eyes. That’s how swollen I was,” she explains to me via video call from her house. “I needed to inform him: ‘Honey, I’m okay, I’m not hurting. I just look like someone attacked me.’”

Increasing Popularity of Youthful Facial Lifts

According to cosmetic specialists, Preisinger is one of a growing number of people electing to have a facelift in their 20s and 30s – well over a decade prior to most doctors’ typical patient age range of 40 to 60. (Though many specialists are keen to emphasise the industry edict of: “We treat heredity, not age.”) “I have individuals in their late twenties requesting facial lifts,” says London-based cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the facial area. “It’s a very significant procedure, and I’m a somewhat worried when I see individuals opting for it as a lifestyle choice.”

Understanding the Rhytidectomy Surgery

A rhytidectomy, alternatively called a rhytidectomy, elevates the ligaments in the face that start to sag as we grow older. “Human faces are structured a little like onion layers,” explains based in Kent facial plastic surgeon Marc Pacifico. “Dermis and adipose on the surface, then a layer of connective tissue called the superficial musculoaponeurotic system. Consider the SMAS as the soft tissue skeleton of the face. And that’s what causes aging; that’s what becomes lax and drags the skin downward with it.”

You risk performing surgery on individuals that have underlying problems. It’s not a practice for an conscientious surgeon to pursue

Once the preserve of affluent seniors, overuse of injectables – when excessive use of dermal fillers stretches the face and leads to laxity in the skin – alongside the common adoption of slimming medications, cut-price medical tourism, and the advancement of novel, celebrity-endorsed surgical techniques are attracting a new kind of customer towards this invasive surgery. Reports indicate an 8% increase in facelifts over the past 12 months in the United Kingdom; while a study found that the percentage of younger facelift patients is growing, with 32% of facelifts now conducted for patients aged thirty-five to fifty-five.

“Patients are now requesting to look like the best version of themselves and naturally the techniques are following,” says Orfaniotis. Currently, the operation du jour is the deep plane facelift, a method evangelised by figures including reality TV star Kris Jenner, to fashion designer Marc Jacobs.

Advanced Lifting Method

Where a conventional rhytidectomy entails lifting the superficial layer, the comprehensive lift loosens the underlying structures underneath, enabling doctors to reshape the face by repositioning the deeper tissue, and preventing the taut, pulled look occasionally caused by more traditional techniques. “We avoid placing stress on the dermis because we’re targeting deeper, to the deeper tissue,” says prestigious London cosmetic doctor Rajiv Grover, who focuses on the advanced method. “It is the underlying layers that is adjusted. The skin comes with it as a passenger.” Lifting the entire soft tissue layer as a single unit allows for a more natural-looking and more durable outcome. It additionally implies that the surgery is no longer being used for the primary goal of youth preservation – or revitalization, as the aesthetics industry describes it – but for “beautification” and facial restructuring, too. “We’re getting many inquiries from patients aged late twenties to mid-thirties for this purpose,” says Grover.

Individual Experience

Preisinger had not intended on getting a facelift – at minimum not at the thirty years old. But long-term using hyaluronic acid dermal fillers in an attempt at “facial balancing” implied that by the time she reached her late twenties, she was “damaged”. “I didn’t do this because I wanted to look young,” she says. “I underwent it because the filler ruined my face. I regret ever using it. If I had avoided the injectable, I don’t think I would be where I’m at currently.”

If dermal fillers ever fully dissolve has historically been a debated topic in the aesthetics industry. “Studies have indicated that they seldom completely dissolve,” says Grover, “but they move and can obstruct lymphatic channels. One of the contributors to what we term ‘puffy appearance’ is also the fact that to some extent, the face gets slightly waterlogged because its capacity to remove bodily fluid has been reduced.” Although studies into the area is early-stage, warnings on injectables’ possible effects on the body’s drainage have been released, and additional studies announced. One highly regarded face specialist, speaking on the condition of anonymity, mentioned he would never use injectables in a patient because of the dangers they present. “Many doctors avoid discussing this, because the companies who make filler can be pretty aggressive.” He’s been told accounts, he adds, of cosmetic doctors facing court orders after expressing worries.

Choice and Surgery

For Preisinger, after beginning using injectables, she felt as if she needed to continue adding more – especially as it started to migrate to different areas of her face. She was only twenty-eight when a nearby cosmetic doctor in the state proposed that a facial and neck surgery could be what she needed to exit the cycle of treatments. After 24 months, she ended up choosing between a selection of recommended hotels in the city, texted to her by the clinic assistant at her surgeon’s office.

Initially, Preisinger had planned for an eyelid surgery – better known as eyelid surgery – but her surgeon recommended that a facelift was the right solution for the looseness she was experiencing in her face. She booked a brow lift, a cheek lift and a neck lift. The day before her surgery, one day after she’d touched down alone in Turkey, she opted to include a lip lift. “Then he said, ‘We will lift the lower eyelid puffiness.’ He added, ‘I believe if we remove some buccal fat, it will contour your face.’ So I ended up including additional surgeries,” she recalls. She spent $22,000 (£16,500) for the six-hour operation, plus a three-day|

About the author

Melissa Padilla

Marketing strategist with over a decade of experience in digital transformation and brand development across European markets.

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