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Sam Fender contributes his £25k prize award winnings to independent concert halls

The singer holding his trophy in Newcastle
He won the honor last month in Newcastle

The artist has donated the entirety of his £25k Mercury Prize cash to the MVT, which operates to preserve the Britain's independent music venues.

The star was given the award on October 16 as his third album People Watching was chosen as the outstanding release of the past year.

He has opted to donate the funds to the Music Venues Trust, in acknowledgment of the crucial part small stages fulfilled in his initial steps.

"As an artist would not have achieved my current career if it wasn't for all the gigs I played around the area, and further afield, when I was just getting going," said Sam Fender. "These venues are legendary, but they are in difficulty."

From early 2023 onward, at least 150 of these locations have permanently closed – about one-sixth of the whole industry in the UK.

Over the past year, well-known musicians such as Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all aided the MVT in its attempts to keep the scene afloat, by applying a minor surcharge to their admission fees, which benefits local stages.

Sam Fender also joined in, collecting over £100k on his live tour to assist thirty-eight grassroots venues across England, Scotland, and Wales.

The money helped spaces that were confronting imminent closure due to issues stemming from floods, fires and bereavements, as well as licensing issues, conflicts and neighbor objections.

Additional spaces obtained funding support in improving amenities and sound and lighting systems that directly benefitted artists and concertgoers.

"The notion that revenue from shows in large arenas backs the local stages, where it all starts for artists like me, is just sensible," the star has stated.

The band Pulp on stage
They are among the artists who contributed their award prize money to good causes

Fender is far from the only musician to give his honor prize money to charitable organizations.

In the band received the trophy in 1996 for their release their work, frontman the singer announced that the act would donate their prize money to the organization War Child.

During 2002, rapper and singer the artist shared her bounty between multiple organizations, including the NSPCC and a Sickle Cell organization.

"Additionally, I gave a grand to the center, to their gymnastics program, because I did gymnastics when I was a child and they lacked updated gear," she explained to outlets.

Previously, they contributed their winnings to the youth organization that supported their act, alongside other local music groups.

Additionally the 1994 recipients they donated their award to a multiple sclerosis charity after a close contact was diagnosed the disease.

"The victory was quite enough," said artist Small. "The prize was the bonus but we didn't require the extra, because we had the main prize. So our winning affected another person's life."

Last week, the trust shared it had rescued several small stages in south-east England, by transferring them to public stewardship.

The first in Southampton and The Croft in the city were bought under the public acquisition initiative, which is supported by a national body and enthusiasts who acquire "stakes" in the properties.

About the author

Melissa Padilla

Marketing strategist with over a decade of experience in digital transformation and brand development across European markets.

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