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This Power Struggle For the Cable News Network Highlights How Dysfunctional American Journalism Truly Is.

This past Thursday night, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.

Even though CNN is certainly not a impeccable news source, her words seemed accurate to many. It stands as one of the broadcasters where one can locate grounded and mostly trustworthy reporting – particularly during crises like the one taking place in the vicinity of a New Hampshire storage facility.

A Vulnerable State Amid a High-Stakes Struggle

Yet the news network, now middle-aged, finds itself in a precarious situation as two giant media corporations compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has become part of a high-stakes game of business acquisition, rather than as a question of what serves the news-consuming public.

“Here is one more case of the profound systemic issues with roots in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a financial tale with key players as the central actors, but there is scant discussion of the common good,” Pickard added.

A Further Layer: Political Influence

This situation is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” foe.

Think back to the chants of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will shield him from journalistic oversight. That is part of why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to favor that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Continued Uncertainty

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a relief to many at the network, but it’s hardly a secure position. That arrangement could set up CNN for a future sale. There is no finish line.

According to Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be challenged by regulators,” Wu argued.

The Core Issue and a Potential Solution

No matter the outcome with this particular battle, the underlying crisis endures.

“The present media landscape is a highly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can tackle it.

Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will be impossible forever.

Measures that support independent news organizations, bolster local journalism, fund public media, and prohibit the consolidation of media power in a handful of hands are not only possible – they are essential for a functioning democracy.

When it comes to media ownership, larger is not superior. And news organizations such as CNN must not be pieces in the newest merger game.

About the author

Melissa Padilla

Marketing strategist with over a decade of experience in digital transformation and brand development across European markets.

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